Does your business use various messaging platforms to communicate in and out of the company?
If you do, you might want to consider message archiving with the help of software from a trusted agency. An archive is a solution designed to capture, collect, and store messages for various reasons, some of which are legal. So, why should you archive messages enterprise employees send and receive daily? Keep reading to find out.
Maintain Compliance
Many companies use archiving software to help them with one factor: regulatory compliance. Organizations like HIPAA, FINRA, and SEC enforce the safety and protection of private information relayed through messages. You do not want to commit a violation by ignoring this responsibility. Several establishments have already been given fines worth millions over compliance violations.
Failing to keep proper records of company messages can lead to unwanted legal repercussions. A lawsuit can be filed against you, and this could lead to the tarnishing of your brand and reputation. To keep your company safe from compliance violations, seek the help of a reliable agency that can provide you with archiving software.
A Source of Truth
Some archiving solutions capture messages in realtime, allowing you to access a storage full of documentation with time stamps.
If a customer files a case against you about an issue during text messaging, you can use those stored messages as proof of your stance. Captured messages cannot be tampered with; therefore, you have a credible source of truth. You can also use this as evidence when an employee commits unethical behavior towards coworkers or customers.
Streamlined Marketing
Aside from legal reasons, message archives are also a goldmine of useful information capable of improving your business and marketing strategies. Most messages you’ll find there might contain conversations from past and existing customers. You can use this to gather information about improving your approach, how they reacted to your messages, and if they received the chats you sent or ignored.
Leverage this data to improve your marketing strategy and provide custom services to your clients. Your marketers will find this valuable for generating leads and discovering customer needs.
Get in Touch with LeapXpert
Are you interested to know more about the capabilities of archiving solutions? Do you wish to get one for your company? To book a demo or obtain a business package, visit us at LeapXpert.