Digital marketing involves the use of many online platforms. One of the most productive of such platforms is YouTube. With people shifting from reading blogs and articles to watching videos, YouTube has gained popularity with the large amount and variety of content available on it free of any charge. Such a platform with millions in their user base could be used as an incredible platform for marketing. The videos would not only reach a huge number of potential customers but also increase the interest in the product or service among those who do not know about it. The guidance of some experienced YouTube marketer should definitely be used to make the most of marketing on this platform.
What are the things that are needed to be taken care of in YouTube marketing?
- Length of the videos – The duration for which a video lasts is a key factor which affects the viewing of it. Viewers these days tend to avoid very long videos owing to the fast paced life. They want to get the important information immediately without any kind of excess information. If the video is too long, there is a tendency among viewers to skip to some other video. This does not contribute well to the watch time of the channel and hence does not promote the circulation of the video. That would ultimately make the entire target of the marketing programme unsuccessful.
- Timing of uploading videos – The time at which a particular video is uploaded is extremely important for a large number of people to watch it. If it is uploaded in some unfavourable time, it would most likely not be noticed by most. This would reduce the number of customers that could be targeted by that video. For instance, uploading some video in the middle of the night would mostly have far lesser views than a video which is uploaded in the morning. This is because a larger number of viewers are hooked on to YouTube at that time and would come across such a video.
- Interaction with the viewers – YouTube marketing videos should not be such that they feel like speeches. They should be designed in such a way that it involves the viewer in some way or the other. Be it replying to the comments, conducting giveaways for the loyal subscribers or having regular live streaming, interaction with the target customers should be given importance. Some sort of privilege must be given to the viewers of the marketing videos so that they have continued interest in watching further videos posted on the YouTube channel.
- Thumbnails – This portion of the YouTube is one of the most important factors contributing to the number of people watching the video. It is the picture which indicates the content of the video and urges people to click on it and have a look. The thumbnail of a video should be designed so that it is prominent and gets attention.
- Keywords – Keywords are extremely important in promoting the circulation of the video. The keywords used in the title and description of the video helps the video to come in the search results. The more the keywords used in the post matches with the keywords entered in the search field, the higher the chances of the video coming among the top search results. A digital marketer would be able to provide guidance in the right keywords to be used in the posts. These words are generally those words which are widely used by those using the internet.
Conclusion:
If the technicalities regarding posting YouTube videos are taken of, the marketing should definitely be successful. An increase in the number of interested customers would see an increase. This would help in the expansion of the brand and also brand awareness among people.