One of the biggest social networking platforms available today is Instagram. Following an Instagram account is like adding an infinite number of people to one’s social network.
Instantly following someone on Instagram means reaching that person’s circle of influence instantaneously. This is utilized to leverage both professional and personal relationships.
There are some very good reasons why getting as many Instagram followers as humanly possible is beneficial. One of these reasons is because it allows a business owner to instantly “connect” with their audience.
This in turn is used to market their brand, and build trust amongst followers so they are more likely to buy a product or opt-in to a service from the business owner.
The second reason why this tactic is useful is that it can greatly increase engagement. Engagement refers to a consumer’s willingness to purchase something. The bigger a brand’s user base, the higher the chance users will engage in purchasing that particular brand.
Therefore, if a business owner has a large Instagram following, they have a much higher chance their followers will engage in buying or at least showing interest in the company’s products and services.
There are other ways a business owner can use this tactic to benefit their brand as well. The most popular way is by being involved in the Instagram communities online. There are now literally thousands of influencers creating a brand within their social network.
It is very easy for businesses to gain “influencers” in their businesses by simply interacting with them. Business owners can reply to a photo with a link to their website, or they can comment on a post to engage the influencer even more.
Another great way to get the most from the heart trick is to create a series of images that are all about your product or service and then have them appear on different social networks.
For example, you can upload an image of your product on Instagram, post a caption explaining the benefits of your product, and then upload a photo of it on Facebook, Pinterest, Twitter, and any other social networks that are relevant.
The reason this works so well is that because there are so many platforms to post images to, a user will have multiple ways to interact with your content and will be more likely to engage. In the example above, the user might share the image on all of the social networks mentioned and then post a captioned tweet explaining her experience with your product.
One last great way to use this tactic is by using a promo code. A promo code is an offer between two companies that will give the user an extra percentage off of their order.
This is a great way to attract users to your site without paying for advertising but is also a great way for users to engage with your content. If you create images on Instagram that are relevant to your product, you can put a promo code in them that gives the user a discount. This is a tactic that requires some creativity, so be sure to do your best to make it work.