As more consumers decide to spend on professional pest control and exterminator services, your small business needs to ramp up its marketing strategies. Many small and growing pest control companies believe that if they do good work, business will follow. While that’s true to an extent, there is a need to find a place within the market, for which the business must get seen. That’s where SEO and online marketing can help. Comprehensive and customized for marketing for pest control companies can change many things. In this post, we are sharing more on why and how to hire the right agency for your pest control business marketing.
Get the best expertise on your side
If you are wondering whether you need a marketing agency for your business, start by evaluating your own expertise. Online marketing and SEO is no longer about just blindly applying strategies. It has more to do with customized services. As a pest control company, you may know what it takes to get rid of various pests, but when it comes to marketing, expertise is as important. Hiring a team of marketing professionals on payroll may not be the wisest or economical choice for most businesses. It is necessary to have scalability for marketing plans, and outsourcing can fill the gap.
Finding the right agency
Not all agencies and SEO companies specialize in pest control marketing, so you need to do your homework. There are a few questions that you can ask for finding a reliable service –
- How long have you been dealing with SEO and marketing?
- How many pest control clients do you have?
- What would be your approach for our business?
- Will you offer a free website evaluation?
- Do you specialize in pest control website design too?
- How much would it cost to hire your agency?
- Can we expect regular marketing reports?
- Can you share a few references?
Make sure that the agency you hire has the time for your pest control business. A good marketing company never keeps the client in dark, so they will give you an outline or overview of their plan. As for the costs, you can expect to pay a fixed fee for the entire term of the contract, or may have to pay a monthly charge, depending on what’s included in your marketing plan.
If you don’t want to jump to paid marketing for your pest control business right away, at least consider starting with SEO.