Today we will talk about the digital business tips that work in 2022. Let’s get started!
Generate leads and build credibility
Long Form Case Studies provide prospects with in-depth and exclusive information on how a product, service or strategy can benefit individuals or brands. While some companies provide them freely on their websites to convince potential customers as quickly as possible, others offer them as free .pdf files to download after filling out a form, and thus convert the visitor into a lead. Although many marketers, such as those in B2C, don’t use case studies, those who do find them powerful. 64% of marketers who publish case studies find them effective, and 15% say they’re the best ROI-generating content format. In addition, case studies are becoming more frequent: 37% of marketers surveyed plan to use them in their marketing strategy for the first time in 2022.
Youtube based business
Considering how explored and popular Youtube has become, you can now easily base your whole business on Youtube, you can easily improve your channel as well. One way to improve your channel is to buy youtube likes, which is one way to promote your business channel to a larger number of people. When you get real and authentic subscribers and likes on the videos, it gives a big signal to the algorithm that you video is ready to go viral.
The year of infographics
For communicating information, infographics can be even more effective than images. Infographics are shareable and visually appealing like photos, while providing useful data and information. They therefore promote interactions with visitors to a website and users of social networks. 38% of marketers plan to use infographics for the first time in 2022, and 45% are already using them.
Live content to the next level
More than half of the niche marketers surveyed for this survey say audio channels, like Clubhouse and Twitter Spaces, and live video are the most effective content on social media.
While 9% of those respondents said that live video generates the best ROI of all types of content used on social media, 96% of those who invest in this format plan to devote the same or more budget to it in 2022. Today’s consumers are looking for authentic content they can relate to, especially from brands.
Live video streams and audio shows allow businesses to engage even more with their audiences while talking about their brand, products, expertise or mission. These media give everyone the opportunity to see experts in a more spontaneous and authentic environment while offering interactive features, such as comments, interactions or even the possibility of exchanging directly with the presenters during the live broadcast.